Minoan Spora: Innovative Visual Identity and Packaging Design

Expert

Lazy snail Design

Category

Logo and visual branding

Minoan Spora is a brand that exports a variety of products such as olive oil, herbs, infusions, honey, olives, rusks, and cookies, drawing inspiration from the authentic Minoan diet. We found inspiration in elegant Minoan jewelry and conceptualized the Cretan products as natural jewels, leading to the creation of geometric patterns that beautifully represent the ingredients of each product. This project gained notable recognition, winning a German Design Award in 2018.