Step 1 of 6: Intake
It arrives messy
Orders, returns, tickets, spreadsheets and briefs, just as they really show up
AI consulting and implementation · Ecommerce specialists
AI that does the work
We find where AI will pay off in your business, put it to work in the systems you already run and get your team using it
Built by operators who’ve led commerce systems behind $2B+ in annual revenue
Most teams have AI toolsFew have it doing real work
01
Pilots that stall
A promising demo, then nothing changes in how orders, tickets or launches actually move
02
Tools half used
You pay for software with AI built in, but nobody has had time to set it up around how your team works
03
No time, no owner
Your best people are buried in busywork, so nobody has the hours to make AI stick
How it works
We build AI into how work already moves, so routine work runs on its own and judgment stays with your people
Follow a day of work through a commerce business, once AI is built in
Step 2 of 6: Read
Every item understood
Each order, ticket and brief is read, tagged and routed the moment it arrives
Step 3 of 6: Sort
Routine one way, judgment the other
Rules-based work runs on its own. Anything that needs taste or trust goes to a person
Step 4 of 6: Automate
Routine work runs itself
Approved routine work runs end to end, and exceptions go to your people
Step 5 of 6: Assist
A person makes the call
AI drafts, researches and checks first, then your team decides what matters
Step 6 of 6: Ship
Out the door, on brand
Product pages, replies, purchase orders and campaigns, out to your storefront and customers
1 of 6 · Intake
It arrives messy
Orders, returns, tickets, spreadsheets and briefs, just as they really show up
2 of 6 · Read
Every item understood
Each order, ticket and brief is read, tagged and routed the moment it arrives
3 of 6 · Sort
Routine one way, judgment the other
Rules-based work runs on its own. Anything that needs taste or trust goes to a person
4 of 6 · Automate
Routine work runs itself
Approved routine work runs end to end, and exceptions go to your people
5 of 6 · Assist
A person makes the call
AI drafts, researches and checks first, then your team decides what matters
6 of 6 · Ship
Out the door, on brand
Product pages, replies, purchase orders and campaigns, out to your storefront and customers
Operators firstWe’ve run the storefronts, the product teams and the back office
- 15+ years
- Building commerce products, teams and the systems behind them
- $2B+
- Annual revenue through commerce platforms and back-office systems we’ve led
- $100M
- Grown from seven figures to acquisition on technology we built from scratch
What we believeGive your team better systems and more capacity for the work that matters
Outcome first, tool second
We start from the result you want and choose the tools after
Existing tools first
We get the most from software you already have, and build custom only where it pays
Your people stay in charge
Your team sets the rules, decides what runs on its own and approves what matters
What we doFrom the first plan to AI your team uses every day
Where most engagements start
Discovery & Action Plan
A focused assessment of your business, a practical action plan and a clear proposal for putting it into practice. We agree the scope and fixed fee upfront. The plan is yours to keep, and the discovery fee is credited in full toward the resulting project
Opens an email. We reply within one business day to find a time. Have a defined project? Tell us about it
Then choose how we work with your team
Done for you
We lead it
We design and deliver the solution. Your team shapes it, tests it and learns to run it
- We do
- Design the solution, configure and connect your tools, build what’s missing, test it and train your team
- Your team
- Explains how the work really runs, reviews what we build and approves it before launch
- After launch
- Your team runs it. Support comes from your team, an existing partner or us, as agreed
Done with you
We embed with your team
We work inside your team, so the people doing the work help build the new way of working
- We do
- Work alongside your leads, redesign the process, implement it with them and coach your champions
- Your team
- Operators shape and test each workflow. Technical staff pair with us where that’s useful
- After launch
- Your team runs it and can extend it. Ongoing support from us is optional
Either way, you own the agreed deliverables, your people are ready to use what we build, and we agree who supports it before launch
01 · Find
AI strategy and assessment
Discovery & Action Plan, or standalone strategy work: where AI will pay off, what to do first and why
02 · Build
Implementation and integration
Your existing software configured and connected well, with custom work where the gap justifies it
03 · Adopt
Process and team adoption
New workflows, roles, training and playbooks, so your team has more capacity for the work that matters
04 · Run
Ongoing support
Optional, in either way of working: we monitor, fix and improve what’s live as models and your business change
Where it pays offBetter service, faster launches, fewer stockouts
Customer experience
Order questions answered with live tracking, and hard cases routed to your team, so customers get faster resolutions
Merchandising
New products described from verified supplier data, with gaps flagged for review, so launches go live sooner
Inventory
Reorder signals from sell-through, with the purchase order drafted for your buyer, so bestsellers stay in stock
Who we work withEcommerce first, plus retail, consumer goods and other operations-heavy businesses
Founder-led brands
You’re still the bottleneck. We help you get more from the tools you already pay for
Scaling teams
Your leads are stretched. We work with them so your systems keep up with growth
Established businesses
Large teams and complex processes. We redesign workflows across departments and make adoption stick
QuestionsWhat leaders ask us first
More on delivery, ownership and dataWhere should we start?
With a free intro conversation. If AI could help, the usual next step is a Discovery & Action Plan, scoped and priced upfront. If you already have a well-defined project, we can scope it directly.
Do we need custom-built AI?
Often not. Many of the gains come from choosing the right existing tools, configuring them well and connecting your data. We build custom only where the gap justifies it, and say so when it doesn’t.
Are we too small, or too big, for you?
Fit depends on the problem, not the headcount. Discovery is scoped to your situation, from one team’s workflow to a view across the business.
What happens after it’s live?
Your team runs it, with the training and documentation we hand over. Ongoing support can come from your team, an existing partner or us, agreed before launch.
What’s slowing your team down?Start with a conversation, it’s free
Opens an email. We reply within one business day to find a time.
