Step 1 of 6: Intake
Real work, as it arrives
Orders, product information, tickets and briefs enter from the systems and channels the team already uses.
Sample product Supplier sheet received
Applied AI consulting and implementation · Ecommerce expertise
AI that does the work
We help businesses turn AI into better operations, useful products and stronger teams. We set the direction, build the systems and work with your people to put them into practice.
Operating experience, applied to AI
- 15+ years
- Building commerce products, teams and systems.
- $2B+ in annual revenue
- Supported by commerce platforms and back-office systems led in prior operating roles.
- $100M
- Grown from seven figures to acquisition on technology we built from scratch.
The track record of the operators who lead our work.Learn more about us
You can see the potentialYour team needs a path forward
01
Choosing the right work
Too many possibilities, unclear returns and no agreement on what should come first.
02
Getting beyond the demo
Tools and prototypes need to work with your data, systems and real-world exceptions.
03
Making the change stick
Your team needs time, confidence and clear ownership to use AI in daily work.
What we doFrom the first priorities to AI your team uses every day
01 · Find
AI strategy and prioritization
Identify valuable uses of AI, assess what needs to change and turn the priorities into a practical plan.
02 · Build
AI systems, agents and products
Design and build agents, automations, internal tools and customer experiences, connected to your data and systems.
03 · Adopt
Workflow and team transformation
Redesign how work gets done, develop solutions with your team and build the skills, roles and habits to use them.
04 · Run
Ongoing improvement and support
Monitor what’s live, improve its performance and extend what works as the business changes.
Choose the right approach for the job
We use existing products where they fit, connect what needs to work together and build custom software where the opportunity calls for it.
What each includesAI at work
The right information comes together, approved tasks run on their own, and your people get better-prepared work and the final say on what matters
Follow a sample product launch through a commerce business, once AI is built in
Step 2 of 6: Context
Context before action
Relevant details are gathered from agreed sources. Missing or conflicting information stays visible.
Sample product Care instructions: needs review
Step 3 of 6: Route
Clear rules for what happens next
The workflow determines what can proceed, what needs review and when to stop.
Sample product Care instructions missing · Held until resolved
Step 4 of 6: Execute
Approved tasks get done
Connected tools carry out the steps that meet the agreed conditions.
Sample product Draft prepared · Publication held
Step 5 of 6: Review
Prepared work. Human judgment.
AI prepares the draft and supporting context. A person can approve, edit or hold it.
Sample product Source confirmed · Approved by merchandising
Purchase order · Held by the buyer pending a supplier date
Step 6 of 6: Deliver
Useful outputs, in the right place
Replies, product records and purchasing drafts reach the teams and systems that need them.
Sample product Product record published
1 of 6 · Intake
Real work, as it arrives
Orders, product information, tickets and briefs enter from the systems and channels the team already uses.
Sample product Supplier sheet received
2 of 6 · Context
Context before action
Relevant details are gathered from agreed sources. Missing or conflicting information stays visible.
Sample product Care instructions: needs review
3 of 6 · Route
Clear rules for what happens next
The workflow determines what can proceed, what needs review and when to stop.
Sample product Care instructions missing · Held until resolved
4 of 6 · Execute
Approved tasks get done
Connected tools carry out the steps that meet the agreed conditions.
Sample product Draft prepared · Publication held
5 of 6 · Review
Prepared work. Human judgment.
AI prepares the draft and supporting context. A person can approve, edit or hold it.
Sample product Source confirmed · Approved by merchandising
Purchase order · Held by the buyer pending a supplier date
6 of 6 · Deliver
Useful outputs, in the right place
Replies, product records and purchasing drafts reach the teams and systems that need them.
Sample product Product record published
AI across a commerce operationService, launches and trading decisions
Illustrative examples
Customer operations
Order context gathered for each request, replies prepared, exceptions handled and escalations routed to the right person.
Product launches
Supplier information turned into product records and drafts, reviewed by your team and checked for launch readiness.
Trading and decisions
Sales, stock, returns and spend assembled into clear explanations, with the open questions and a proposed next action.
How we work togetherStart with a plan, then choose how we deliver it
Where most engagements start
Discovery & Action Plan
The priorities, the business case and the first delivery plan. Scope and fixed fee agreed before we start. The plan is yours to use, and the fee is credited in full if we deliver the recommended project.
We reply within one business day. Have a defined project? We can scope it directly
Then choose how we deliver
We lead delivery
We own the delivery plan and implementation. Your team provides context, reviews key decisions and tests the solution before launch.
We build with your team
We join your working rhythm, develop solutions alongside your people and build the capability to take the work forward.
Both approaches include agreed deliverables, a named business owner, training and an explicit plan for support.
Where we fit
We work with established ecommerce, retail and consumer businesses, and teams in other industries with similar operating challenges. The starting point is a meaningful business problem, an owner for the change and access to the people and systems involved.
QuestionsWhat leaders ask us first
More on delivery, ownership and dataWhere should we start?
With a conversation. If AI could help, the usual next step is a Discovery & Action Plan, with the scope and fixed fee agreed before any paid work starts. If you already have a well-defined project, we can scope it directly.
Do you build custom software or set up existing tools?
Both. We use existing products where they fit, connect what needs to work together and build custom agents, tools and products where the opportunity calls for it.
Do you only work with ecommerce businesses?
Ecommerce is where our operating experience runs deepest. We also work with retail, consumer and other businesses facing similar operating problems.
What happens after it’s live?
Your team owns the outcome. Support can sit with your team, an existing partner, Keating & Co or a combination, and we agree who keeps it running before launch.
What do you want AI to change?Tell us about your business and the work you want to improve
We reply within one business day.
