Step 1 of 6: Intake
It arrives messy.
Orders, returns, tickets, spreadsheets and briefs: the work, the way it really shows up.
AI consulting and implementation
AI that does the work. Built for ecommerce.
We find where AI pays off, build it into Shopify and the systems you already run, and make sure your team actually uses it.
Built by operators who’ve led commerce systems behind $2B+ in annual revenue.
How it works
Routine work runs itself. Judgment stays with your people.
Here’s what that looks like inside a commerce business.
Step 2 of 6: Diagnose
We map it first.
We sit with your teams, measure where time leaks, and agree on what’s worth fixing.
Step 3 of 6: Sort
Routine one way. Judgment the other.
Rules-based work can run on its own. Anything that needs taste or trust stays with a person.
Step 4 of 6: Automate
Routine work runs itself.
Agents and automations handle approved routine work end to end. Exceptions go to your people.
Step 5 of 6: Assist
A person makes the call.
AI drafts, researches and checks first. Your team approves what matters.
Step 6 of 6: Ship
Out the door, on brand.
Product pages, replies, purchase orders and campaigns, out to your storefront and your customers.
1 of 6 · Intake
It arrives messy.
Orders, returns, tickets, spreadsheets and briefs: the work, the way it really shows up.
2 of 6 · Diagnose
We map it first.
We sit with your teams, measure where time leaks, and agree on what’s worth fixing.
3 of 6 · Sort
Routine one way. Judgment the other.
Rules-based work can run on its own. Anything that needs taste or trust stays with a person.
4 of 6 · Automate
Routine work runs itself.
Agents and automations handle approved routine work end to end. Exceptions go to your people.
5 of 6 · Assist
A person makes the call.
AI drafts, researches and checks first. Your team approves what matters.
6 of 6 · Ship
Out the door, on brand.
Product pages, replies, purchase orders and campaigns, out to your storefront and your customers.
Why Keating & Co
Operators first. We’ve run the storefronts, the product teams and the back office.
- 15+ years
- building commerce products, teams and the systems behind them
- $2B+
- in annual revenue running through commerce platforms and back-office systems we’ve led
- $100M
- reached from seven figures through to acquisition, on technology we built from the first line of code
Where we help
From the storefront to the stockroom.
Storefront & conversion
Shoppers find it faster. Search that understands intent, and product content that earns the click.
Merchandising & content
Every product, launch-ready. Richer catalog data and on-brand content, at the speed of your drops.
Customer experience
Answers that know the order. Routine questions handled. Hard cases go to your team.
Procurement & inventory
Buy smarter. Stock smarter. Supplier comparisons, drafted POs and earlier reorder signals.
Growth & retention
Marketing that keeps up. Research, segments and creative variants in hours, not weeks.
Operations & insight
The whole business, answerable. Ask a question, get the number. Reports that write themselves.
What we build
Built into what you already run.
- Agents that handle real work, with people in the loop.
- Automations that run quietly between Shopify, your ERP, helpdesk, email and ads.
- Internal tools built around how your team actually works.
- Integrations that move clean data between systems that never talked.
- Storefront features like search, recommendations and product content.
- Training and playbooks, so your team can run it without us.
We work across Shopify and Shopify Plus, Klaviyo, Gorgias, NetSuite, Google and Meta ads, and the spreadsheets in between.
Working together
Hands-off or hands-on. Your call.
Done for you
We design, build and run the agents and automations. Your team gets the results without taking on another project.
Built with you
We build alongside your people and hand over the playbooks, so the skills and the systems stay in-house.
Either way, we start with your leadership, then get our hands dirty with the teams doing the work.
01Align with leadership
Outcomes, guardrails and how we’ll measure success, agreed before anything gets built.
02Map the work
Time with your teams, to find where time, margin and patience leak.
03Build and connect
Working tools inside your stack. Fast first, then hardened.
04Equip the team
Training, playbooks and champions, so it’s used every day.
05Keep improving
Measure what changed, tune what didn’t, find the next win.
What’s slowing your team down?
Bring a bottleneck. We’ll bring a plan.
Talk to our teamWe reply within one business day.
