1 of 6 · The work
It arrives messy.
Orders, tickets, spreadsheets and briefs: the work, the way it really shows up.
Applied AI for commerce teams
Your team, with superpowers.
We find the work worth automating, build it into your stack, and make everyone else faster.
How it works
Automate the routine.Give your team superpowers for everything else.
Here’s what that looks like inside a commerce business.
2 of 6 · Diagnose
We map it first.
We sit with your teams, measure where time leaks, and decide what’s worth fixing.
3 of 6 · Sort
Then we sort it.
Routine work goes one way. Work that needs judgment goes the other.
4 of 6 · Automate
Routine work runs itself.
Agents and automations handle approved routine work end to end. Exceptions go to your people.
5 of 6 · Augment
Your people get superpowers.
AI drafts, researches and checks. A person makes the call.
6 of 6 · Ship
Everything ships.
Faster, cleaner and on brand, out to your storefront and your customers.
1 of 6 · The work
It arrives messy.
Orders, tickets, spreadsheets and briefs: the work, the way it really shows up.
2 of 6 · Diagnose
We map it first.
We sit with your teams, measure where time leaks, and decide what’s worth fixing.
3 of 6 · Sort
Then we sort it.
Routine work goes one way. Work that needs judgment goes the other.
4 of 6 · Automate
Routine work runs itself.
Agents and automations handle approved routine work end to end. Exceptions go to your people.
5 of 6 · Augment
Your people get superpowers.
AI drafts, researches and checks. A person makes the call.
6 of 6 · Ship
Everything ships.
Faster, cleaner and on brand, out to your storefront and your customers.
Where we help
From the storefront to the stockroom.
Storefront & conversion
Shoppers find it faster. Search that understands intent, guided shopping, and testing that never stops.
Merchandising & content
Every product, launch-ready. Enriched catalog data and on-brand copy and imagery, at the speed of your drops.
Customer experience
Answers that know the order. Support that sees the order and policy, and hands the hard cases to people.
Procurement & inventory
Buy smarter. Stock smarter. Supplier comparisons, drafted POs, and reorder signals before you run out.
Growth & retention
Marketing that keeps up. Research, segments, lifecycle flows and creative variants in hours, not weeks.
Operations & insight
The whole business, answerable. Ask a question, get the number. Approvals and handoffs that run themselves.
What we build
Not just agents.
- Agents that handle real work, with people in the loop.
- Automations that run quietly between Shopify, your ERP, the inbox and ads.
- Internal tools your team wishes it had.
- Integrations that move clean data between systems that never talked.
- Storefront features your customers actually feel.
- Training and playbooks, so it sticks after we leave.
Our approach
Boardroom to backroom.
We start with your leadership, then get our hands dirty with the teams doing the work.
01Align with leadership
Outcomes, guardrails and how we’ll measure success, agreed before anything gets built.
02Map the work
Time with the teams, to find where time, margin and patience leak.
03Build and connect
Working tools inside your stack. Fast first, then hardened.
04Equip the team
Training, playbooks and champions, so it’s used every day.
05Keep improving
Measure what changed, tune what didn’t, find the next win.
Why Keating & Co
Operators first.We’ve run the storefronts, the product teams and the back office.
- 15+ years
- building commerce products, teams and the systems behind them
- $2B+
- in annual revenue powered by commerce experiences and back-office systems we’ve led
- $100M
- revenue reached from seven figures, as the first technical hire, through to acquisition
What’s slowing your team down?
Bring a bottleneck. We’ll bring a plan.
Let’s talkWe reply within one business day.
