Monetizing Audience Through a Premium Loyalty Program for Sarah Chapman

Expert

Arq Design Studio

Client

Sarah Chapman

Industry

Health & Beauty

Category

Conversion rate optimization

THE ICONIC HIGH STREET BRAND elevated their migrated rewards program, the Skinesis Society, to align with their premium, aspirational, and luxurious aesthetic. We contributed to achieving not only an appealing look but also a 20% growth objective and a goal to increase redeeming members by 30%. The results were impressive: redeeming members spent 440% more than non-members, contributing to 14.8% of the overall revenue from loyalty members.