Effective Google Ads Strategy for Babyhouse Australia: Achieving High ROAS

Expert

CedCommerce

Client

Babyhouse Australia

Industry

Baby & Toddler

Category

Search engine advertising

For Babyhouse Australia, we implemented a comprehensive Google Ads strategy that segmented advertising efforts to enhance the sales of underperforming products. Despite a limited budget, we achieved an impressive return on ad spend (ROAS) ranging from 10 to 15 times, culminating in a final ROAS of 13.19. The campaign led to 148 conversions, generating a conversion value of A$38,752.54, with a total advertising cost of A$2,937.73.