The social media marketing campaign for NOIR KĀLA led to impressive results over a span of six months. Sales numbers saw a remarkable growth of 920%, while revenue increased by 1667.53%. Overall revenue growth reached an incredible 1340%. The average return on ad spend (RoAS) was 4.5x, and the cost per acquisition was reduced by 33.3%. This campaign effectively utilized both paid and organic strategies to achieve these outstanding results.