In the Recarga Club project (recargaclub.com.br), we transformed the store environment by implementing several innovative features: 1. Created a kit resource that offers discounts based on business rules, automatically removing the parent product during ERP import, and customizing the checkout process; 2. Redesigned the product card; 3. Integrated advanced product filters on the homepage; 4. Established an interface to modify business rules via theme as a key premise.