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Viral Marketing Strategy for Botkier: A Fashion Brand's Breakthrough in China

Expert

WalktheChat

Category

Email marketing

We successfully propelled Botkier, a New York fashion brand, to viral status in China. Within three months of launching their WeChat store, we achieved an impressive 960% ROI. During the first Single's Day campaign, we increased the brand's WeChat followers by six times. Our comprehensive approach included content creation, design, operational support, and customer service across WeChat, Weibo, and Little Red Book. Additionally, we facilitated the brand's launch on Tmall through our TOF strategy, alongside the synchronization of their WeChat cross-border Mini Program store with Shopify.