Ongoing website management

Successful NBA Player Event with Influencer Engagement and Social Media Strategy for Bauerfeind

Expert

WalktheChat

Category

Social media marketing

We assisted Bauerfeind, a prominent German sports brand, in organizing an event featuring an NBA player. The strategy involved utilizing various influencers, including 1 paid WeChat KOL, 7 unpaid WeChat KOLs, and 30 unpaid Weibo KOLs. The event garnered impressive results with 3 million impressions across WeChat and Weibo, 4,000 comments, and a high level of engagement in 3 WeChat groups. Additionally, we successfully attracted 3,000 participants for a lucky draw and increased the follower count for WeChat Official Accounts to 3,000. Our services also included the ongoing management of WeChat and Weibo accounts on a monthly basis.