Systems integration

Conversion rate optimization

E-commerce Revamp for Robinsons Singapore: Omnichannel Strategy & Enhanced User Experience

Expert

Viseo Asia

Client

Robinsons Singapore

Category

Store build or redesign

The revamp of the Robinsons Singapore e-commerce site was executed using Agile methodology, focused on creating an omnichannel strategy. This involved conducting thorough user research to enhance UI/UX and ensure a seamless user experience across multiple devices. Key features included the capability for 'Ship from Store' and 'Buy Online Pick up in Store' (BOPIS), alongside integration with Product Information Management (PIM), Order Management System (OMS), Enterprise Resource Planning (ERP), and Customer Relationship Management (CRM) systems, which enabled real-time inventory checks.