My ROI with Marsello 94x. Yes. I've brought in $94 for every $1 I've spent on the app. Hopefully that's caught your attention. I have been using Marsello for a few years now and would like to highlight the things that I've often found lacking in other applications. Things you wouldn't notice until you start using other apps and think- "But Marsello can do that.." The biggest one is generating unique coupon codes for customers. I have a few other misc apps that send out things with coupon codes. It's frustrating sending out a static coupon code because sure enough, it's going to get into a coupon aggregator like Honey and then everyone will be using the code. It's ok to change codes here and there for things, but if it's an automation, do you really want to have to go into shopify and create a new discount code every week? No. You don't. The second thing I really like about Marsello is the all in one design. Usually all in one's end up being one good thing and a few average ones. Marsello really does a great job with points management, email automation flows, and email campaigns. The VIP points thing is actually a really big deal for some customers. Some care about it, some don't- but there's nothing better than that little extra nudge to buy more to get to that next tier. Turns out the credit card companies and airlines are on to something... Also- you know what's better than giving a refund? Giving them points. There are a lot of other email management services out there, but you know what? They are more expensive and typically much harder to use with endless feature creep that always equals spending more and more each month. For a wordpress site I own, I have used mailchimp and active campaign. Marsello is better than mailchimp across the board. I'm sure you can do more things with ActiveCampaign, but it costs 3-10x more, and you really need to be an expert at it. If you're doing 500k a month in sales, or just closed $3M in funding for your series A, be my guest and hire an expert full time. If you're a one-man-band just starting off- Marsello is easy enough to use, and has enough functionality to do anything I've ever wanted. I started with Marsello on shopify when 2k was a good month. Now, we always bring in more than that on a single marsello email campaign. It has grown with us and I couldn't be happier. If you are still reading, high five. The only downside I've found with Marsello is the lack of integrations with other misc apps. Has it ever been a deal-breaker? Not even close. It's not the 800 lb gorilla like the other's I've mentioned before, and the other apps that I could integrate with it are typically small or start-ups. I hired someone to build out the email marketing flows because I just didn't want to do it, and felt someone with experience would do a better job. You can't search upwork or fiverr for Marsello implementation. That said, I found an expert in email marketing and they hadn't heard of Marsello and said they'd give it a shot. Well guess what- he was able to do everything he wanted and, to paraphrase, "Wow, this is actually a really good platform. I'm surprised more people aren't using it." In summary- Marsello is great. I've only had a few technical issues in the past couple of years and their support has been top shelf. In some doomsday scenario where I'm being held captive and have to delete all my apps, Marsello would likely be the last of the 25 to go.
